» About Gravure idols

Gravure idols (Japanese グラビアアイドル gurabia aidoru)

- Japanese models specializing in various media entertainment: from photo shoots in men's magazines to music videos and DVD-idol films. Although they usually work on swimsuit shows, they can demonstrate virtually any kind of clothing.

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About Gravure idols

A model is a person with a role either to promote, display or advertise commercial products (notably fashion clothing in fashion shows), or to serve as a visual aid for people who are creating works of art or to pose for photography.

Modelling ("modeling" in American English) is considered to be different from other types of public performance, such as acting or dancing. Although the difference between modelling and performing is not always clear, appearing in a film or a play is not generally considered to be "modelling".

Types of modelling include: fashion, glamour, fitness, bikini, fine art, body-part, promotional and commercial print models. Models are featured in a variety of media formats including: books, magazines, films, newspapers, internet and television. Fashion models are sometimes featured in films (Prêt-à-Porter and Looker); reality TV shows (America's Next Top Model and The Janice Dickinson Modeling Agency); and music videos ("Freedom! '90", "Wicked Game", "Daughters" and "Blurred Lines").

Celebrities, including actors, singers, sports personalities and reality TV stars, frequently take modelling contracts in addition to their regular work.


Gravure Idol



A gravure idol (グラビアアイドル gurabia aidoru), often abbreviated to gradol (グラドル guradoru), is a Japanese female model who primarily models in magazines, especially those marketed to men, photobooks, or DVDs. Gravure idols, in most cases, emphasize their sexual attractiveness and often model in swimsuits.

Gravure idols appear in a wide range of photography styles and genres. Their photos are largely aimed at male audiences. Though they never appear nude, their poses are seen as semi-provocative.

Gravure models may be of any age but usually range from their late teens to their mid-twenties. In addition to appearing in mainstream magazines, gravure idols often release their own professional photobooks and DVDs for their fans. Many popular female idols in Japan launched their careers by starting out as gravure idols.

Gravure models are commonly photographed wearing bikinis or lingerie, but may also appear wearing schoolgirl uniforms, Japanese street fashion, and kimonos. Since 2008, ZAKZAK magazine has awarded a Gravure Idol Award.

The word グラビア (gurabia), used in Japanese to describe female models of this kind, is derived from the English-language term rotogravure, which is a printing method that was once commonly used in the production of illustrated magazines. The modern meaning of the term "gravure idol" is thus loosely "magazine model", a reference to the medium in which most of the idols gain stardom. Gravure Idols are so sweet and beautiful!

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